Meet Brice, an AI Scheduling Assistant

In my last company, I raised 2 rounds of venture capital. Both times I travelled to SF and pitched VCs for a few weeks. I love this photo I snapped of my wife and first daughter as we left snowy Canada for sunny San Francisco on one of these trips.

Each day was the same: I hopped from one meeting to the next and pitched my business. My calendar was pretty packed, and managing it was a big pain. A meeting would run over, or someone would need to reschedule, and then I’d have to play calendar tetris just to keep everything on track.

But I noticed something back then — most VCs had assistants to manage their calendars.

I wanted my own assistant but couldn’t afford one. I even asked my finance person to help me with scheduling, but she was terrible at it (but great at finance). She was slow to respond to emails, when I really needed someone who could jump in instantly to reschedule a meeting at a moment’s notice.

Fast forward to 2025, I was trying to book a meeting with my insurance guy when he Cc’d his assistant to book a time.

My jaw dropped. People are still doing this manual work in 2025? AI is writing code, designing images, and automating workflows… yet people are still CC’ing human assistants just to find a time.

So I chatted with my friend, Logan, about this, and we immediately got to work building a solution.

That’s how Brice was born, and I’m happy to share that today, Brice is in open beta. During this beta phase, Brice is free to use.

What is Brice?

Brice is an AI assistant that you CC on emails, and it schedules meetings for you like a real human assistant would.

We wanted it to feel natural, human, and invisible — no awkward calendar links, no learning curve.

I never loved using Calendly. You’re basically telling someone, “Here’s my link, you figure it out.” That can come off as a little arrogant.

Brice feels different. You just CC your assistant, and Brice immediately jumps in with a few times that work. It’s more proactive, more personal. As one of our users says:

“It’s like you’ve got a rock star assistant in your back pocket.”

Instead of dumping the ball in the other person’s court, Brice keeps the conversation moving.

How it works

Say you get an email like this:

Just CC Brice and you’re done.

Within about a minute, Brice will reply with some meeting slots that work for you (after you give him calendar access, of course).

Here’s a 1-min demo of Brice in action:

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Save hours of back-and-forth

Since I started using Brice, I’m hooked. On a busy week, it easily saves me a couple of hours of email back-and-forth. Even on a quiet week, it still saves a few minutes here and there.

One example stands out: I was trying to set up a meeting with my colleague Dan. We ended up rescheduling three times before our meeting but Brice handled it all quietly in the background: rescheduling, coordinating, and keeping things on track. What could have been 20 minutes of tedious back-and-forth turned into something I barely had to think about.

Try it out

We’re excited to finally launch Brice to the world in open beta. Starting today, anyone can sign up and put Brice to work as their personal scheduling assistant (free of charge while we’re in beta).

If you’ve ever felt the pain of calendar chaos, or wished you had an assistant to handle it for you, now’s your chance. Just CC Brice and let him take care of the back-and-forth.

👉 Get Started with Brice

We can’t wait to hear what you think.