Privacy Policy

Last Modified: May 12, 2025

Welcome and thank you for your interest in Brice AI (“brice.ai,” “we,” “our,” or “us”). This Privacy Notice explains how information about you, that directly identifies you, or that makes you identifiable (“personal information”) is collected, used and disclosed by brice.ai in connection with the brice.ai websites that post or link to this Privacy Notice, including our website https://brice.ai (collectively, the “Site”), and our services offered in connection with the Site (collectively with the Site, the “Service”).

1. How We Collect and Use Information. We collect personal information in connection with your visits to and use of the Service. This collection includes information that you provide in connection with the Service, information from third parties, and information that is collected automatically such as through the use of cookies and other technologies. Information That You Provide We may collect personal information from you. The categories of information we collect can include:

   • Service Inquiries and Consultation Requests. We collect personal information that you provide when you inquire about our Service. This information may include your first name, last name, email, phone number, company, and any other information you provide, including your interests in relation to our Service or applicable business information. We use this information to communicate with you about your inquiry or interests, and schedule a demo of our Service.
   • Registration Information. We collect personal and/or business information that you provide when you register for an account to use our Service, including the brice.ai platform. This information may include your name, email, and password. We use this information to administer your account, provide you with the relevant services and information, communicate with you regarding your account, the Service, and for customer support purposes.
   • Information Collected Through the Use of the Service. You may upload, or transmit files, documents, videos, images, data, or information through your communications with us or your use of the Site (collectively, “User Content”). User Content and any information contained in the User Content, including personal information you may have included, is stored and collected as part of the Service. You have full control of the information included in the User Content. We use the User Content to provide you with the Service.
   • Payment Information. If you sign up for our Service, we collect the information provided in connection with your payment. Please note that we use third party payment processors to process payments made to us. As such, we do not retain any personally identifiable financial information such as credit card numbers. Rather, all such information is provided directly by you to our third-party processor. The payment processor’s use of your personal information is governed by their privacy notice.
   • Communications. If you communicate with us through any paper or electronic form, we may collect your name, email address, mailing address, phone number, or any other personal information you choose to provide to us. We use this information to investigate and respond to your inquiries, and to communicate with you, to enhance the services we offer to our users and to manage and grow our organization. If you register for our newsletters or updates, we may communicate with you by email. To unsubscribe from promotional messages, please follow the instructions within our messages and review the Control Over Your Information section below.
   • Marketing Emails. If you sign up to receive news or alerts from us, we collect your email and applicable interests and communication preferences in order to send you regular updates about the Service. We use this information to manage our communications with you and send you information about products and services we think may be of interest to you. If you wish to stop receiving email messages from us, simply click the unsubscribe link provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices).
   • Employment Applications. If you apply for employment, we may collect your contact and demographic information, educational and work history, employment interests, information obtained during interviews and any other information you choose to provide. We use the information provided to evaluate your candidacy for employment, to communicate with you during the application process and to facilitate the onboarding process.

2. Information from Third Party Sources. We may receive personal information about you from our business partners and service providers and combine this information with other data we collect from you. The third parties may include website and service operators, payment processors, and marketing partners. The information may include contact information, information about your communications and related activities. We may use this information to administer and facilitate our services, your orders, and our marketing activities.

   • Social Media. When you interact with our Site through various social media, such as when you click on the social media icon on the Site, follow us on a social media Site, or post a comment to one of our pages, we may receive information from the social network such as your profile information, profile picture, gender, user name, user ID associated with your social media account, age range, language, country, and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.
   • Information from Other Sources. We may obtain information from other sources, including through third-party information providers, customers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Service, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.

3. Other Uses of Personal Information. In addition to the uses described above, we may collect and use personal information for the following purposes:

   • For our business activities, including to operate and improve the Service, and to provide you with the features and functionality of the Service;
   • To communicate with you and respond to your requests, such as to respond to your questions, contact you about changes to the Service, and communicate about account related matters;
   • To authenticate your account credentials and identify you, as necessary to log you in and/or ensure the security of your account;
   • For marketing and advertising purposes, such as to market to you or offer you with information and updates on our products or services we think that you may be interested in, including to provide other news or information about brice.ai and our select partners;
   • For analytics and research purposes;
   • To enforce our Terms of Service, to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;
   • To comply with contractual and legal obligations and requirements;
   • Enable you to communicate and share files with users you designate;
   • To fulfill any other purpose for which you provide personal information; and
   • For any other lawful purpose, or other purpose that you consent to.

4. Use of Data for Machine Learning and AI Models. We do not use any personal information or customer data, including data obtained through third-party APIs such as Google Workspace APIs, Microsoft Graph, or others, to develop, improve, or train generalized machine learning (ML) or artificial intelligence (AI) models.

Any data you provide or generate through your use of the Service—including files, communications, or integrations with external APIs—is processed solely for the purpose of delivering and improving your experience with the brice.ai platform. Where applicable, data is used in accordance with our contractual obligations and privacy commitments to our users and partners.

We may use aggregated and de-identified data to improve the overall performance and security of our services, but such data cannot reasonably be used to identify any individual or to train generalized ML/AI models unrelated to the Service.

We comply with the data protection and privacy policies of all third-party services we integrate with, including but not limited to Google, Microsoft, and other API providers.

5. How We Use Cookies and Other Tracking Technology to Collect Information. We, and our third-party partners, automatically collect certain types of usage information when you visit our services, read our emails, or otherwise engage with us. We typically collect this information through a variety of tracking technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “tracking technologies”). We, and our third-party partners, use tracking technologies to automatically collect usage and device information, such as:

   • Information about your device and its software, such as your IP address, browser type, Internet service provider, device type/model/manufacturer, operating system, date and time stamp, and a unique ID that allows us to uniquely identify your browser or your account (including, for example, a persistent device identifier or an Ad ID), and other such information. We may also work with third-party partners to employ technologies, including the application of statistical modeling tools, which permit us to recognize and contact you across multiple devices.
   • When you access our Sites from a mobile device, we may collect unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google AdID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g., latitude and/or longitude) or similar information regarding the location of your mobile device, or we may be able to approximate a device’s location by analyzing other information, like an IP address.
   • Information about the way you access and use our services, for example, the website from which you came and the website to which you are going when you leave our services, the pages you visit, the links you click, whether you open emails or click the links contained in emails, whether you access the services from multiple devices, and other actions you take on the Site.
   • We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for the services and to understand more about the demographics of our users. You can learn more about Google’s practices at https://policies.google.com/technologies/partner-sites and view its opt-out options at https://tools.google.com/dlpage/gaoptout.

6. How We Share Information. We use the data collected through tracking technologies to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify you across multiple devices; (d) provide and monitor the effectiveness of our services; (e) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Site; (f) diagnose or fix technology problems; and (g) otherwise to plan for and enhance our services. For more information on how manage your cookies preferences, please see Cookies and Other Tracking Technologies Opt-Out.

7. How We Share Personal Information. We may share your personal information in the instances described below. For further information on your choices regarding your information, see Control Over Your Information.

   • We may share your personal information with third-party service providers or business partners who help us deliver or improve our Service or who perform services on our behalf, which are subject to reasonable confidentiality terms, and may include identifying and serving targeted advertisements, processing payments, providing web hosting services, or providing analytics.
   • Third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or other agreements or to protect the security or integrity of the brice.ai services, including to prevent harm or financial loss, or in connection with preventing fraud or illegal activity; and/or (c) to exercise or protect the rights, property, or personal safety of brice.ai, our Customers, visitors, or others.
   • We may share with other companies and brands owned or controlled by brice.ai, and other companies owned by or under common ownership as brice.ai. These companies will use your personal information in the same way as we can under this Privacy Notice.
   • We may transfer any information we collect in the event we sell or transfer all or a portion of our business or assets (including any shares in the company) or any portion or combination of our products, services, businesses and/or assets. Should such a transaction occur (whether a divestiture, merger, acquisition, bankruptcy, dissolution, reorganization, liquidation, or similar transaction or proceeding), we will use reasonable efforts to ensure that any transferred information is treated in a manner consistent with this Privacy Notice.
   • With other third parties, with your consent or at your direction, including as part of collaborations you choose to engage in through the Service.
   • With others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.

8. Customer Data. In providing our Service, our Customers may upload data to our Service, or we may collect data on their behalf, which may include personal information or data about our customers’ end users (all of which we call “Customer Data”). We collect and process Customer Data as needed to provide our Services to our Customers in accordance with our agreements with the Customers. This Privacy Notice does not apply to the processing of Customer Data.

9. Control Over Your Information. Email Communications. From time to time, we may send you emails regarding updates to our Service, products or services, notices about our organization, or information about products/services we offer (or promotional offers from third parties) that we think may be of interest to you. If you wish to unsubscribe from such emails, simply click the “unsubscribe link” provided at the bottom of the email communication. Note that you cannot unsubscribe from certain services-related email communications (e.g., account verification, confirmations of transactions, technical or legal notices). Modifying Account Information. If you have an account for our Service, you have the ability to modify certain information in your account (e.g., your contact information) through the account setting page or a similar option provided on the Service. If you have any questions about modifying or updating any information in your account, please contact us at the email or postal address provided below. Please note that brice.ai does not own or control the Customer Data uploaded to our Service by our customers and cannot modify or delete Customer Data except at the request of our customer, or as permitted by our Terms of Service.

10. Data Retention. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law. Any Customer Data that we have access to shall be retained, stored, and deleted according to our Agreement with our business customer. We store data on servers in the U.S. or any other country in which brice.ai or its affiliates, subsidiaries, agents, or contractors maintain facilities.

11. Security Measures to Protect Personal Information. We take the security of your personal information seriously and have implemented a range of industry-standard measures to protect it against loss, theft, unauthorized access, disclosure, alteration, and destruction. These protections apply to all personal information we collect and process, including any data obtained through third-party APIs such as Google Workspace APIs, Microsoft Graph, and similar services.

Our security practices include, but are not limited to:

• Encryption: All personal information is protected using strong encryption protocols. We encrypt data both in transit and at rest.

• Access Controls: Access to personal information is strictly limited to authorized personnel based on role-specific permissions. Strong authentication mechanisms are used to ensure that only verified users can access sensitive data.

• Secure Infrastructure: We host and store data in secure, industry-compliant cloud environments that implement advanced security controls, continuous monitoring, and regular vulnerability assessments.

• Organizational Safeguards: Administrative, technical, and physical safeguards are in place to protect data from unauthorized access or disclosure.

• Continuous Improvement: Our security practices are regularly reviewed and updated to address emerging threats and maintain compliance with applicable data protection regulations.

12. Links to Third-Party Websites and Services. For your convenience, our Service may provide links to third-party websites or services that we do not own or operate. We are not responsible for the practices employed by any websites or services linked to or from the services, including the information or content contained within them. Your browsing and interaction on any other website or service are subject to the applicable third party’s rules and policies, not ours. If you are using a third-party website or service, you do so at your own risk. We encourage you to review the privacy policies of any website or service before providing any personal information.

13. Children’s Privacy. Our services are not intended for children under the age of 13. We do not knowingly solicit or collect personal information from children under the age of 13. If we learn that any personal information has been collected inadvertently from a child under 13, we will delete the information as soon as possible. If you believe that we might have collected information from a child under 13, please contact us at legal@brice.ai.

14. Changes to Privacy Notice. We reserve the right to change this Privacy Notice from time to time in our sole discretion. We will notify you about material changes in the way we treat personal data by sending a notice to the primary email address specified in your brice.ai account and/or by placing a prominent notice on our Site. It is your responsibility to review this Privacy Notice periodically. When we do change the Privacy Notice, we will also revise the “last updated” date.

15. Nevada Residents. Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Note we do not sell your personal information within the meaning of Chapter 603A. However, if you would still like to submit such a request, please contact us at legal@brice.ai.

16. Contact Us. For additional inquiries about this Privacy Notice, please send us an email at legal@brice.ai or contact us at: 3 John St Charlottetown, PE Canada C1A 5A1